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'''Hiroshi Yamauchi''' (山内 溥, * November 7, 1927 — † September 19, 2013) was the third president of [[Nintendo]] Co, Ltd.; he held the position for 53 years, from 1949 until 2002, when he declared [[Satoru Iwata]] his successor. He was Chairman of Nintendo's Board of Directors and was the third-richest man in Japan. As president, Yamauchi expanded Nintendo's scope from playing card manufacturing to wider toymaking for the international market, later transitioning into large-scale video game manufacturing in the late 1970s. Just as how Nintendo previously became Japan's biggest playing card company under his predecessors, so too did it become the world's biggest entertainment software company under Yamauchi. | '''Hiroshi Yamauchi''' (山内 溥, * November 7, 1927 — † September 19, 2013) was the third president of [[Nintendo]] Co, Ltd.; he held the position for 53 years, from 1949 until 2002, when he declared [[Satoru Iwata]] his successor. He was Chairman of Nintendo's Board of Directors and was the third-richest man in Japan. As president, Yamauchi expanded Nintendo's scope from playing card manufacturing to wider toymaking for the international market, later transitioning into large-scale video game manufacturing in the late 1970s. Just as how Nintendo previously became Japan's biggest playing card company under his predecessors, so too did it become the world's biggest entertainment software company under Yamauchi. | ||
Yamauchi assisted in the production of ''[[Donkey Kong (game)|Donkey Kong]]'', and was the executive producer of all subsequent games published by Nintendo, up until his retirement. Five home consoles were created by Nintendo during his tenure; the last was the [[Nintendo GameCube]], which was released in 2001. ''[[Super Mario World: Super Mario Advance 2]]'' was the last video game in the ''Super Mario'' franchise (and overall) to be released | Yamauchi assisted in the production of ''[[Donkey Kong (game)|Donkey Kong]]'', and was the executive producer of all subsequent games published by Nintendo, up until his retirement. Five home consoles were created by Nintendo during his tenure; the last was the [[Nintendo GameCube]], which was released in 2001. ''[[Super Mario World: Super Mario Advance 2]]'' was the last video game in the ''Super Mario'' franchise (and overall) to be released under Yamauchi's administration. | ||
His persistence in marketing the [[R.O.B.|Robotic Operating Buddy]] (R.O.B.) with the [[Nintendo Entertainment System]] allowed Nintendo to revitalize the video game market in North America, which had been in a severe decline following the {{wp|video game crash of 1983}}. He died of pneumonia in 2013. | His persistence in marketing the [[R.O.B.|Robotic Operating Buddy]] (R.O.B.) with the [[Nintendo Entertainment System]] allowed Nintendo to revitalize the video game market in North America, which had been in a severe decline following the {{wp|video game crash of 1983}}. He died of pneumonia in 2013. | ||
